In this imagery, it doesn’t only perpetuate women as food for human consumption, but it also reinforces stereotypes about the black community and especially black women. In this advertisement you see them trying to attract the black community. There is rapper Ludacris with a big plate of chicken, hot sauce, and beer. These are common stereotypes that are associated with the black community. This imagery shows Ludacris taking a bit out of this black woman’s leg as if she was a piece of chicken. Black women face being over sexualize dating back to slavery. “Women are animalized, and animals are sexualized and feminized.” (Potts 13). During slavery, black women were raped, abused, and used as baby-making machines for white slave owners to profit from. “Female animals are the absent referents in meat-eating and in the consumption of dairy and eggs. There would be no meat-eating if female animals weren’t constantly made pregnant. Female animals are forced to produce feminized protein, (plant protein produced through the abuse of the reproductive cycle of female animals, i.e., dairy and eggs).” (Potts 13). Having this woman be seen as a piece of meat for a man consumption reinforces the stereotypes of black women being lesser than and only something to be used by men and then thrown away when they chose to be done with them.
Compare to the advertisement above this is classier and more targeted to a different demographic that is not the black community. Even though this advertisement is sexualizing these women on their beast, they are still able to be seen as respectable women. They are in nice formal gowns with their hair and make-up done and can be interpreted as a part of the upper crust society. This advertisement uses a play on words to draw the viewer in. Even though it’s an advertisement for racks of ribs they have these women with large cleavage on display and one single rack of ribs. “Meat advertisements show us how pornographers do this: take a defeated being, in this case, a dead animal, and pose him or her according to a pornographic convention, say, a restaurant that sells dead lobsters claiming “Nice tail;” barbecued pigs posed as young women (all pink, signifying whiteness), hanging on the arms of men; anorexic cows; chickens in high heels. In each case: She is dead and yet she wants it. Wants what? Wants sex; wants to be sexually used; wants to be consumed.” (Potts 15) This ad is insinuating that men who dress a certain away and can eat at this establishment will be able to obtain girls like them. Also, women are sexually turned on by men being able to afford a prime rack of ribs. There is a clear connection about how women and animals are perceived in western society. There are ways to describe women that are also terms for different cuts of meat showing that women are meant to be consumed and men are meant to be the consumers.
I believe this is an advertisement that is supposed to encourage people to stop consuming meat. Even though it’s in support of reducing the number of animals that are being killed for human consumption it still sexualized women and animals. “Anthropornography provides a way for men to bond publicly around misogyny. Men can publicly consume what is usually private” and these images have become so much a part of our culture that we fail to notice (p.115).” (Adams) This is another advertisement that uses a play on words to get their point across. The sticker also clearly states men’s attitudes towards women. That men want women for their sexual pleasure only and that animals are a way to discuss female body parts in public using innuendos.
To state the obvious this ad is associating fellatio to eating their sandwich. I think that this ad is targeted towards men because there is a woman who represents western civilizations’ standard of beauty with her mouth open wide for this big seven-inch sandwich. I am not sure how to interpret the advertisement because of its sexualizing women, but emasculating men. As a man, I assume you’re supposed to see it as saying that women are good at giving fellatio. But not all men are the same size and they emphasize that the sandwich is seven inches. Although this ad is targeted towards women saying that you can get the same sexual excitement as fellatio when you eat their sandwiches. I think this ad changes the concept of who is supposed to be consumed and who the consumer is. “They are working to maintain important aspects of consumer culture, to reinforce privilege by defining who is the consumer and who is the consumed, and to maintain the important fictions of essential differences between men and women and humans and nonhumans that enable power over the nondominant.” (Potts 15) This ad sexualizes women because it insinuates a sexual activity that pleasurable for men but it’s the woman who is the one who’s eating the meat and men are being eaten. This ad switches the role of consumer and consumed but it still perpetuates women as the object for male sexual pleasures.
From all the ads you see women being shown as sex objects, but you can still see the disconnect between the way different races are sexualized. Once we can understand that women’s rights are minority rights and that we all need to protect the environment because we only have one earth, we will be able to make greater advances in ecofeminism.